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                ONE page on the Collecting
                Books and Magazines web site based
                in Australia! 
                Page
                updated 29th October, 2008. 
                Justin's
                'Collectors Miscellany' Extracts offsite 
                The term Penny
                Dreadful has become part of our
                everyday lives. I suppose that in the minds of
                most people its a term of abuse for cheap
                literature mainly read by juveniles. At least
                thats what it originally was when it was
                first coined in the mid-19th century,
                but it soon became a label which society slapped
                on almost every form of literature for the young.
                I was amazed last week to see a bookseller on the
                Internet who had a sign on his home page which
                said "NO PENNY
                DREADFULS" underneath which
                was a cover from a Spiderman comic! The label has
                certainly traveled a long way. 
                To clarify the term, and its predecessor the Penny Blood,
                we have to go back to the first quarter of the 19th
                century. The popular form of literature in
                England then was the Gothic novel. The setting
                and plot to this type of fiction generally
                included castles, dungeons, hideous hags, plus a
                hero, heroine and villain. The problem here was
                that these books cost much more than any average
                worker could afford and, apart from this, only a
                small percentage of the working classes could
                read. A combination of events changed this
                situation and put popular literature into the
                hands of the common man.  
                Reforms in the governments education
                policy led to most children being taught to read.
                The introduction of a new type of steam-powered
                printing press meant publications could be turned
                out at an unprecedented rate. The stamp tax on
                newspapers was abolished and a new type of paper
                made from esparto grass cost only a fraction of
                the existing price. 
                
                    
                        These factors led to
                        cheaper literature being made available
                        to a growing market of poor and working
                        class people. For these first time
                        readers caught in a squalid and deprived
                        existence it was an escape into the
                        exciting world of literature. The first
                        periodicals to gain popular appeal (apart
                        from newspapers and journals) were serial
                        publications such as The Newgate Calendar
                        and The Terrific
                        Register (1825). The former
                        chronicled the lives of famous criminals
                        both present day and historical while the
                        latter offered sensational reports of
                        murders, tortures, ghostly sightings,
                        bizarre customs etc. Charles
                        Dickens took in The
                        Terrific Register every week and recalls
                        being delightfully "...frightened
                        out of my wits by it!" 
                        The first publisher to successfully gauge
                        the publics growing fascination
                        with sensational reading material was Edward
                        Lloyd. His first serial
                        publication (apparently) was Lives of the Most
                        Notorious Highwaymen, Footpads etc"
                        (1836) in 60 numbers.  | 
                          | 
                     
                 
                Its success was instant and he
                quickly put out "History
                of the Pirates of all Nations" (1836)
                in 71 numbers. Lloyd was an unscrupulous
                businessman and had no qualms about cashing in on
                the dramatic success that Charles Dickens was
                enjoying at the time. He set his writers to
                produce plagiarisms of Dickenss works,
                issuing them with slightly altered titles e.g.
                Oliver Twiss, Nickelas Nicklebery, The Penny
                Pickwick etc. Lloyd is credited with coining the
                term penny blood
                as his sensational publications invariably
                contained gory scenes. 
                In all Lloyd put out over 200 serials from the
                mid-1830s to the mid-1850s . The money they
                earned him helped establish a newspaper empire,
                which continued well into this century. In his later years Lloyd was
                ashamed of his early publications and employed
                agents to go around old bookshops buying up this
                material and destroying it. Luckily one
                agent stored up a large amount and later sold
                them for a handsome profit.  
                The launch of the storypaper The Boys of England in
                1866 by Edwin J. Brett was the
                beginning of the end for the penny blood. Brett
                saw that adult readers had moved on to more
                refined fiction in journals and
                newspapers. He aimed his new paper specifically
                at the juvenile market and used schoolboys as
                heroes in his stories. The result was a runaway
                success with sales starting at 150,000 per week,
                soaring to 250,000 in 1871 due to the
                introduction of the legendary character, Jack
                Harkaway. Strangely enough, Brett, had been a
                publisher of penny bloods prior to this. In 1860
                he founded the infamous Newsagents
                Publishing Company. This firm put out some of the
                most daring bloods in its day such as 'The Wild Boys of London
                or, The Children of the Night (1866) in 105
                numbers. The tale featured a gang of
                sewer-dwelling boys who salvaged corpses and done
                battle with the police! Its reprinting (c.1876)
                was suppressed by the police at number 79! 
                The success of Bretts Boys of England
                led the way for a host of imitators all very
                similar in format. A critic at the time is
                credited with coining the term penny dreadful,
                which was used to describe this new breed of
                childrens literature. The label is unfair.
                The fiction in these publications was, by and
                large, of a high standard with exciting,
                well-written adventure stories. Far from
                glamorising villains and criminal behaviour these
                new storypapers condemned vice and promoted
                virtue. H.G. Wells, Winston Churchill and
                Noel Coward were amongst their boyhood
                audience and in later years praised them highly. 
                Even the more edifying Boys
                Own Paper (1879 -1967) published by The
                Religious Tract Society was branded a penny
                dreadful! Victorian society used escapist fiction
                as a scapegoat to blame for juvenile crime while
                ignoring the deeper ills like poverty and
                prostitution. In fact records show that at the
                height of the storypaper boom juvenile crime
                fell. 
                Im a keen collector of the old penny bloods
                and penny dreadfuls.
                Over the years Ive managed to build up a
                pretty good representative collection. If anybody
                out there collects or has material in my line, I
                would love to hear from you. Even if you have
                only a passing interest in this murky backwater
                of fiction you can get in touch with me as
                follows: 
                Contact: Michael
                Holmes mickeyholmes@gmail.com
                , Carrickcoola,
                Riverstown, Co. Sligo, Ireland,   
                telephone  + 353 71 91 65036. 
                A friend and collector in the States has set
                up a listserve ( a kind of forum where people can
                leave messages, queries, articles, ads etc ) on
                the internet to try and promote more interest in
                penny dreadfuls, bloods dime novels and
                storypapers. 
                The address for Justin's listserve (online
                newsletter, as per CB&M List) is:  
                http://groups.yahoo.com/group/BloodsandDimeNovels/
                 
                HELP REQUIRED 
                As you may or may not know I am trying to
                finish a bibliography of the Penny Bloods of
                Edward Lloyd and have kept running up against
                this old story about the mischievious doings of
                an Australian bookdealer back in the 1930s. It is
                recounted in a book called Penny Dreadfuls,
                written by an english author Mick Anglo, although
                I have come across it in several different
                places. The gist of it from his account is: 
                The following account of the matter appears in
                Mick Anglos book Penny Dreadfuls and other
                Victorian Horrors : 
                Montague Summers.....was certainly fooled by
                [John. P. Quaine,] an extremely knowledgeable
                Melbourne bookseller with a sense of humour, who
                issued an important catalogue for collectors in
                the 1930s. Stanley Larnach, a writer and
                collector of dreadfuls who lived in
                Sydney, New South Wales, and was a leading member
                of the Book Collectors Society of
                Australia, said that Quaynes catalogue
                included two beautiful dreadful
                titles: The Skeleton Clutch; or, The Goblet
                of Gore, a romance by T. Prest issued in
                penny parts (E.Lloyd 1841); and Sawney
                Beane, the Man-Eater of Midlothian by T.
                Prest issued in penny parts (E.Lloyd 1851).
                Montague listed both of these splendid titles,
                which were Quayne inventions, in his Gothic
                Bibliography. 
                Apparently this was an intentional list of
                spurious titles which may have been intended as a
                sales ploy or literary joke. Problem is I want to
                establish if in fact they were inventions, or was
                Quaine drawing on another source. 
                Is there any way you could post my letter on
                your site - perhaps some old collector out there
                could help. If you can think of any other source
                for an answer, or better still where I could
                locate a copy of this dubious catalogue of
                Quaine's I would be tremendously grateful. 
                ARTICLES
                of interest 
                Spine-Chillers
                were Big Time, by Ray Heath: MAN, June, 1949 pps 18-19 (Australia) 
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